The Truth About Commission Rates In Gawler
Sellers often misunderstand what agents charge. The assumption is all agents are equal. They select the lowest fee. They believe they are smart. If one charges less and the other is higher, they pick Agent A. The math says money in the pocket. This is dangerous math. The discount broker is usually the most expensive eventually. The reason? They achieve a lower price. The gap in the final figure is often far bigger than the small saving.
Use logic. If an agent cannot negotiate their own full fee, will they fight for your money? They won't. They give in instantly. When the heat is on, the discounter says: "Take it." They want volume. The last dollar doesn't matter. A good agent pushes for more. We know our worth.
I witness owners locally lose $20,000 or $30,000 for a small discount. It breaks my heart. You have one shot. You need the maximum price. You pay for performance. If the agent gets a premium, and the fee is slightly higher, you make more profit. That is what matters. Count the cash in hand, not what you pay.
You Get What You Pay For
Understand the distinction between cheap and good. A Kia and a Ferrari differ greatly. Real estate agents gawler follow the same rule. Some are basic. They put it on the internet and hope. That is zero skill. You could do that.
A negotiator creates competition. We call buyers. We advise on presentation. We market aggressively. And most importantly: we close. When the offer is "$600,000 is my limit", the order taker writes it up. The skilled agent knows how to squeeze. The gap pays the fee 4 times over. That is performance.
Discounters churn and burn. They need to sell 10 houses to make a living. They are too busy to spend time on you. You are just another sale. I limit my listings. So I can dedicate time for you. My commission enables me to give 100%. Don't be a number.
How Negotiation Skills Impact Your Pocket
Negotiation is not arguing. It is psychology. Knowing silence and when to listen. Understanding signals. Building pressure. A master pushes the price willingly. We use scripts to get the max.
It is learned to get right. It is gold. You engage us to do this. Not for the photo. We are there to negotiate. If they are untrained, money evaporates. They lower expectations instead of lifting the buyer. Easier to lower price than to push a buyer. Bad agents lower price. Great agents lift buyers.
Ask the agent: "Show me a deal you did." Watch them. If the answer is "I got an offer and they accepted," run away. You want to hear "The offer was $500k, I worked them to $530k." Hire that one. I fight for you. I guarantee it.
Understanding Advertising Costs
Cheap agents often offer "free marketing." Attractive? Be careful. There is no free lunch. If they pay, they spend the minimum. You get the small ad. Cheap snaps. Small sign. Why? it is their cost. They minimize cost.
To sell for a premium price, you need the best. Top spot online. Professional photography. Virtual styling. Targeted marketing. This costs money. But it finds more buyers. Volume creates price. Bidding wars = profit. If you save $1,000 on marketing and fail to reach someone, it costs you value. That is bad math.
I advise vendor paid marketing. No corners cut. We go big to find the buyer. Your investment. Give it the best chance. Don't be invisible to save a few dollars. Marketing works.
Beware Of Over-Quoting Agents
A dirty tactic of bad agents lying about value. They promise it is worth millions when market value is less. Why? to flatter you. They get the listing because you want $700k. Once listed, no offers. They blame buyers. They crunch you down to where it should be. And you sell for $600k after wasting time.
You chose the fake. The honest agent who said $600k missed out. Be smart. If an agent promises to be true, be suspicious. Show me the sales. If they can't, it is a lie. I value correctly. I base it on facts. I might be lower, I achieve it. We beat it through negotiation, not by lying at the start.
Be aware. There are tricks. Choose honesty. Select the person reality, not what you want to hear. That is the partner who gets results for the max.
How To Spot A great Agent
In the appraisal, quiz them:
1. Explain negotiation.
2. Can you show me your track additional details resource record?.
3. How do you handle multiple offers?.
4. Why is your fee higher/lower?.
5. How will you find buyers?.
How they respond reveals the truth. If they are unsure, next. If they have a process, sign them. If they discount immediately, do not sign. If they give away their money, they will give away yours.
I welcome these questions. I love the interview. I am ready. I deliver. Let's work together. Not on price, I get results. Quality pays for itself in the end.